In the course of using this website or any of the websites under the 'wealth-firstonline' domain or availing the products and services vide the online application forms and questionnaires, online consents and such other details required from time to time on any of WF Backoffice's (and/or its affiliates) web platforms or mobile applications, WF Backoffice and/or its affiliates may become privy to some of Your personal information, including which may or may not be of confidential nature. WF Backoffice is strongly committed to protecting the privacy of its users/clients and has taken all necessary and reasonable measures to protect the confidentiality of any customer information.
For the purpose of these Privacy Policy, wherever the context so mentions " Covered Persons ", "Client","You" or "Your", it shall mean any natural or legal person who has visited this website/platform and/or has agreed to or has enquired open an account and/or initiated the process of opening an account with WF Backoffice (also defined as "Covered Persons").
WF Backoffice allows any person to use/visit/browse the website without registering on the website. The term "We", "Us" , "Our" and "Team WF Backoffice" shall mean WEALTH FIRST PORTFOLIO MANAGERS LIMITED.. WEALTH FIRST PORTFOLIO MANAGERS LIMITED.(hereinafter shall be referred together as 'WF Backoffice'). WEALTH FIRST PORTFOLIO MANAGERS LIMITED. is a Trading Member of NSE and BSE, registered with Securities & Exchange Board of India ("SEBI") with regn No: INZ000018333.
Any natural or legal person who has visited the WF Backoffice website/platform and/or the mobile application, and/or who may or may not have further agreed to initiate the process of opening an account with WF Backoffice shall come under the purview of the scope of this Privacy Policy. WF Backoffice shall at all times follow all such rules prescribed under the Information Technology Act, 2000, and rules & procedural guidelines set by the Securities Exchange Board of India ("SEBI") and/or any of its regulated entities/intermediaries that WF Backoffice is a member of.
WF Backoffice may or may not collect your Personal Information to provide services on its web based platform or mobile application. While opening a trading and demat account with WF Backoffice, you may be asked for certain Sensitive Personal Data or Information (as defined under the Information Technology Act, 2000) to complete your KYC (as per the 'Know Your Client' requirements set by SEBI) and as per the Prevention of Money Laundering Act, 2002.
WF Backoffice, may or may not, request for sensitive information from You at the time of account opening, which would include but not be limited to, (i) setting a password; (ii) financial information such as Bank account or credit card or debit card or other payment instrument details; (iii) information such as name, contact number, gender, date of birth, residence and employment addresses, father's/mother's and spouses names, bank account details, scans/copies of document proofs of address & identity such as Photograph, PAN, passport, drivers license, Aadhaar (voluntarily) etc. (iv) uploading signature proof/photo etc. All such information would be for the purpose of: identity verification and background checking for account opening as per KYC & AML Rules, personalising services offered to you, keeping you updated of our products and services relevant to you, information pertaining to our services you've subscribed to, and for any legal and regulatory / audit purposes.
Under Regulation 5 of the Information Technology (Reasonable Security and Procedures and Sensitive Personal Data or Information) Rules, 2011, WF Backoffice is obliged to provide every registered user of WF Backoffice with a readable copy of the personal information you have provided us.
We would save such information as required by the law, and as directed by the regulators along with such intermediaries regulated by them, for the purpose of offering You our services, and for such further regulatory, audit, and business purposes. We collect Personal Information from you only when you voluntarily use the services provided by WF Backoffice, and/or enquire to begin an association with WF Backoffice and/or complete the process of opening an account and doing Re-KYC with WF Backoffice.
With regard to security, we respect all information provided to us, and take all reasonable steps towards protection of the same. We have implemented technology and policies, with the objective of protecting your privacy from unauthorized access and improper use, and periodically review the same. We maintain procedural safeguards to protect the confidentiality and security of personally identifiable information transmitted to us.
The act of providing your Aadhaar is voluntary in nature, which will only be required for completing your account opening procedure and doing Re-KYC online and for digitally signing the WF Backoffice account opening form and Re-KYC form. Your Aadhaar may also be used as a proof of address as an alternative choice to drivers license or Passport copy, which is a voluntary decision to be made by You.
You may alternatively choose to go through the offline route of account opening and doing your Re-KYC by physically signing all such documents, which does not require you to share your Aadhaar information at all.
WF Backoffice does not store any Aadhaar information
During your online account opening process and doing Re-KYC, you do not input any Aadhaar details on the WF Backoffice platform. You would be issuing your Digital Aadhaar to Digilocker and NSDL, from where WF Backoffice (WF Backoffice is registered as a Requester on the Digilocker platform and NSDL) would receive information, based on your consent to allow Digilocker and NSDL to share such information with WF Backoffice, limited to: (1) The last four digits of your Aadhaar / VID (Virtual ID created on the UIDAI website), (2) Full Name, (3) Date of Birth, (4) Gender, (5) Address, and (6) Your Photo.
Digilocker and NSDL is a part of the National eGovernance Division under the Ministry of Electronics & Information Technology (MeitY), Government of India. The Digital Aadhaar issued within DigiLocker and NSDL is the same as the eAadhaar issued by UIDAI (https://eaadhaar.uidai.gov.in). DigiLocker and NSDL has partnered with UIDAI to make it available automatically to its users when they link their DigiLocker account with Aadhaar. This act of issuing an eAadhaar within Digilocker and subsequently Digilocker sharing the information limited to the above points, leads to behaving as a physical KYC. WF Backoffice only receives information limited to the above points for the purposes of completing KYC of clients online.
All clients may alternatively follow the offline route of account opening and Re-KYC, which does not require sharing any Aadhaar related information.
WF Backoffice may from time to time collect information, i.e. Non-personal information which cannot be used to identify you personally, while You are using the website or mobile application. WF Backoffice may from time to time collect information such as Non-personal information such as IP (internet protocol) addresses, browser types, the name of your ISP (internet service provider), information about a third party link/URL from where You arrive to our website/mobile application, which pages/URLs do You click on the WF Backoffice website / mobile application, and the amount of time spent on each.
WF Backoffice uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses first-party cookies to report on user interactions with our web-based services. These cookies store non-personally identifiable information.
WF Backoffice may from time to time use cookies. Cookies are small data files that a website stores on Your computer. WF Backoffice may use persistent cookies which are permanently placed on your computer to store non-personal (Browser, ISP, OS, Clickstream information etc) and profiling information (age, gender, income etc). While cookies have unique identification nos, personal information (name, a/c no, contact nos etc) shall not be stored on the cookies. We will use the information stored in the cookies to improve Your browsing experience on our website, by throwing up relevant content where possible. We will also use the cookies to store visitor preferences to ease visitor navigation on the site.
Disclosure and transfer of collected information
WF Backoffice does not share any of your information with third parties except: (i) with respect to providing the information or services that you have requested earlier, (ii) or with your express permission for sharing such information, or (iii) with intermediaries/applications who require such information as per regulatory requirements and procedure laid down by SEBI/Exchanges.
Under no circumstances will we sell or rent your personal information to anyone, for any reason, at any time. WF Backoffice has taken best and reasonable steps to ensure prevention of any unauthorised disclosure of your sensitive personal information.
Disclosure for regulatory compliances: WF Backoffice will share your information with judicial, administrative and regulatory entities to comply with any legal and regulatory requirements.
Disclosures with your prior consent: If, at any time, you choose to utilise the integrated services of third party service partners through us, we will share your information with these third party service partners with your prior consent.
Disclosure for provision of services: WF Backoffice will share your information with third party vendors of WF Backoffice as necessary for the provision of services. Authorized third party vendors are bound by the same standards of data security practices and procedures as we are under law and contract. They are subject to the same penalties as we are for the unauthorised disclosure of your personal information.
WF Backoffice shall implement and fulfill all its obligations under the EU General Data Protection Regulation 2016/679 ("GDPR"). WF Backoffice shall process any personal data we collect from you in accordance with Data Protection Legislation and the provisions of this Policy.
In case You are subjected to the above stated Regulation, You would have the below stated rights:
We are permitted to process your personal data in compliance with Data Protection Legislation by relying on one or more of the following lawful grounds:
You have explicitly agreed to us processing such information for a specific reason. The processing is necessary to perform the agreement we have with you or to take steps to enter into an agreement with you. The processing is necessary for compliance with a legal obligation we have. The processing is necessary for the purposes of a legitimate interest pursued by us, which might be: to provide services to you; to ensure that Your trading & demat account products/services are running smoothly; To prevent, detect, investigate and prosecute fraud and alleged fraud, money laundering and other crimes and to verify your identity in order to protect our business and to comply with laws that apply to us and/or where such processing is a contractual requirement of the services you have requested; to ensure that complaints are investigated; to evaluate, develop or improve our services; or to keep our customers informed about relevant services, unless you have indicated at any time that you do not wish us to do so.
You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.
Our hosting services and servers maintain its systems in accordance with industry standards and best practices to reasonably secure the information of its customers, such as using SSL encryption in certain places to prevent eavesdropping, and employing up-to-date software on the server. However, no data transmission over the Internet can be guaranteed to be 100% secure. "Perfect security" does not exist on the Internet, and therefore You use the website and mobile application at your own risk.
Your data is transmitted between your device and our servers using HTTPS protocol for encryption.
WF Backoffice follows industry best practices, using open and known principles when transferring and storing your data. We believe the biggest threat to the security and privacy of your data is if someone gains access to any of your devices. Remember to keep your password safe and secret to prevent unauthorised access to your WF Backoffice account. If you think that the security of your WF Backoffice account has been compromised, change your password and contact us immediately for further assistance. Correction/Updating or Access to Personal Information
In case of any changes with respect to any of your information, especially Personal Information has been changed or in case you would not like to continue the services of WF Backoffice, then you would be required to either update your Personal Information or unsubscribe from any updates / information with respect to notifications on the products/services that you had earlier utilised or enquired upon at WF Backoffice. In case you would like to modify / delete any details with respect to your Personal / Non-personal information, or to access your information in readable format, you would have to write to: (i) "compliance@wealthfirst.biz".
This Privacy Policy is subject to change and may be updated or revised from time to time, without any prior notification to the User, at the sole discretion of WF Backoffice. It is the responsibility of the User to periodically review the Privacy Policy to determine whether there have been any revisions or updates. The last updated date of the Policy has been mentioned above for the reference of the User.
If you do not agree with the terms of this Privacy Policy or any changes made to this Policy, please stop using all products and services provided by WF Backoffice immediately and write to us at email ID stated above.